![]() Additional description of the individual series presented below may be found within the container list. Even without the context of Brennan's survey forms and data, the collection is a sizable photo library of mid-20th century commercial art created for outdoor advertising. Other supporting materials within the collection include survey methodology information, related writings, summary data files, and business correspondence. Other significant items include the Copy Clues reports which capitalize on the data Brennan compiled, suggesting outdoor advertisement (also known as poster) design improvements. ![]() The collection is comprised mainly of paper files, most containing color photographs attached to the paper data reports or sleeved along side them. His emphasis was on outdoor advertisement design and copy, not traffic or other outdoor industry factors. Brennan then analyzed the survey data to produce practical information for advertisers and advertising companies on improving advertisement copy, thereby increasing advertising efficiency and profits. His survey interviewers questioned participants on how well they remembered advertisements and product brand names. Forty-two different cities were covered in 27 states. About 786 surveys cover 15,720 different advertisement designs posted on signs in major markets around the US. His work primarily consisted of conducting market surveys on the effectiveness of billboard advertisement design and layout, and reporting his findings to subscribers to advance design efficiency for the industry. (Jack) Brennan for the time period 1947 to 1980. Brennan Outdoor Advertising Survey Reports document the professional endeavors of outdoor advertising design researcher John E. ![]() Acquired as part of the Archive of Documentary Arts. Durham communities and artists represented in the project include African American, African immigrants, Latino, Middle Eastern, Jewish, South Indian, and Asian, as well as occupational traditions and rural community traditions. Includes fieldwork reports, interview tapes, slides, photographs, and other documentary material from the research and observations conducted by participants in the Durham Traditional Arts Survey Project. ![]() One outcome of the DTAS was the Home Made Visible: Durham 2002 exhibition, which highlighted Durham traditional arts and crafts. Participants consisted of folklorists and photographers who traveled through Durham County, attempting to document the diversity of various communities by focusing on traditional artists within those communities. The Durham Traditional Arts Survey was conducted in the early 2000s as part of the Document Durham project within the Community Programs department at the Center for Documentary Studies.
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